fdu’s CEO Adam Bloch, has signed up to join four stages of the Tour De Force charity cycle challenge as part of his own commitment to growth. In a third blog from this series, Adam shares his personal journey and motivation to be part of this amazing event.

Tenacity is at the heart of everything we do at fdu and we have built a business where we all firmly believe that drive, resilience and perseverance are all intimately linked to individual and team performance. A key focus of our events programme for 2016 is the link between performance excellence in sports and business and how teachings from one can be applicable to the other. Aside from the obvious charitable rationale and personal challenge presented by the Tour De Force, I am taking part to reinforce this ethos.

Abraham Lincoln once said “Determine that the thing can and shall be done, and then we shall find the way”. Look, all President Lincoln did was to issue the Emancipation Proclamation which began the process of freedom for America’s slaves, but did he cycle up the Alps? Yes I know, he also signed the first of the Homestead Acts, allowing the poor to obtain land, but did he cycle up the Alps? I know, I know, President Lincoln also established the US Banking System too, but did he cycle up the Alps? No he didn’t cycle up the Alps and nor does that matter given his heroic, glowing, history-making achievements, but the fdu team do aspire to his resolve.

So I have determined that his resolve is what I will need to conquer the hills, and whilst the Waxit vote is high on my personal agenda (should I remove the hair from my legs or not for reasons of aerodynamics and / or ease of wound cleaning should I fall and graze), the most important European vote looms on Thursday for the nation. Whatever the outcome I am hoping that the UK will take a leaf out of Lincoln’s book, and eek out the tenacity, resolve and drive needed to get things moving again.

I face less than one more month of heavy training till the Alps try and conquer me. And what’s one of the core goals? To raise money for charity, in this case the William Wates Memorial Trust. The Trust exists to celebrate the life of William Wates who was tragically killed when travelling in South America. The Trust is a grants giving registered charity set up in 1998 with a mission to help the most disadvantaged young people keep away from a life of crime and violence, and fulfil their potential. This is mainly achieved by supporting charities that engage young people through the mediums of sports, arts and education. Whether it’s to further motivate me to climb faster, or to merely support such a worthy cause, may I encourage you to visit my fund raising page here.

I’m looking forward to breaking the training induced alcohol abstinence post the event. Indeed I hear they are re-making Iced Cold in Alex. Eat your heart out John Mills. Captain Anson at the bar will be my role this time around.