FMCG manufacturers are looking for new ways to allow consumers to put a personal stamp on the products they use as ‘I made it’ goods continue to surge in popularity. FMCG companies are appealing to consumers by launching products that incorporate their region’s flavours, ingredients and recipes which help big businesses connect with their various markets.
Technology is permeating retail strategies as management implements augmented reality (AR) and virtual reality (VR) on and offline to craft more immersive experiences. Artificial intelligence (AI) allows retailers to personalise the shopping experience for consumers by more effectively utilising the large amounts of data available.
New patterns of personal consumption are challenging the Consumer sector. Companies now have to appeal to consumers who are focusing much more on health and wellness, shopping as an experience and demanding increasing customisation and personalisation.
fdu understands the complexities of the Retail, FMCG and Consumer sectors and provides access to top experienced Finance professionals to help businesses implement change and grow within their markets.