fdu’s CEO, Adam Bloch, has signed up to join four stages of the Tour De Force charity cycle challenge as part of his own commitment to growth. In a second blog, Adam shares his personal journey and motivation to be part of this amazing event.

Tenacity is at the heart of everything I do. At fdu we have built a business where we all firmly believe that drive, resilience and tenacity are all intimately linked to individual and team performance. A key focus of our events programme for 2016 has been the link between performance excellence in sports and business and how teachings from one can be applicable to the other. Aside from the obvious charitable rationale and personal challenge presented by the Tour De Force, I am taking part to reinforce our ethos.

Napolean Bonaparte said “Victory belongs to the most persevering”. It is questionable whether ‘The Little Corporal’ would have been well suited to cycling up the steepest of the alpine climbs in France, whilst maintaining the appropriate position of his infamous bicorne, one upper limb tucked in his coat, the message still applies. Some say the “hand-in-waistcoat” posture was meant to signify boldness tempered with modesty. Others suggest that he suffered from stomach ulcers which I’ll sympathetically side with for the moment given there’s every chance of me blowing a gasket as I grind out the last 50k of the vicious Bern to Finhaut Emosson route on day 1.

In any case perseverance is what I will need to conquer the hills, just as industry will need it to beat, if not maintain the growth projections recently released by Mark Carney’s team. Post referendum, with either decision under our belts, I am convinced that the seemingly current lack of business ‘purpose’, disguised as ‘let’s wait and see’, will return and industry determination will again takeover after the vote.

Just 2 months to go now till the adventure commences. And what’s one of the core goals? To raise money for charity, in this case the William Wates Memorial Trust. The Trust exists to celebrate the life of William Wates who was tragically killed when travelling in South America. The Trust is a grants giving registered charity set up in 1998 with a mission to help the most disadvantaged young people keep away from a life of crime and violence, and fulfill their potential. This is mainly achieved by supporting charities that engage young people through the mediums of sports, arts and education. Whether it’s to further motivate me to climb faster, or to merely support such a worthy cause, may I encourage you to visit my fund raising page here.

Training induced alcohol abstinence continues and I am still missing the dry, iced cider.

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You can also follow Adam’s progress on Twitter @adbloch and @fdu_group