Project Description


Head Office – London
Website(aquired by)
Client – Partner
Role – Chief Financial Officer
Practice – Search
Size – SME
Industry – Technology


The Fizzback Group are innovators in customer engagement. Founded in 2004, the award winning Fizzback solution helps companies to listen, respond and act in real-time to their customers’ comments. Feedback captured at the point of experience is analysed automatically using a unique artificial intelligence engine, driving relevant responses, prompting company action and providing powerful insight into the voice of a previously silent majority. Fizzback enables businesses to derive true economic benefits by increasing customer lifetime value and positive word-of-mouth. The Fizzback Group is backed by Advent Venture Partners and located in London, UK.


“We’ve worked with fdu group for over 2 years now and they’ve always been on hand to provide us with exactly what we needed and what was right for the business at the right time. I wouldn’t hesitate to recommend them and without doubt the finance professionals they introduced us to have been a key part of our success.”
Rob Keve
CEO Fizzback (acquired by Nice Systems)