At fdu we have always championed the synergies in performance across both sport and business. There are countless examples of the business world being an environment open to performance psychology and the key principles of elite sports performance.

One of our previous speakers, Rory Coleman is presenting a Marathon des Sables (MdS) Roadshow in London on 27th September 2019. Rory is a high performance running coach as well as business coach who has completed the Mds fifteen times, not least while recovering from Guillian-Barre Syndrome, a paralysing neurological disorder, in 2016. The MdS is a six-day, 251km (156mi) ultramarathon in the Sahara Desert, regarded as the toughest foot race on earth.

Promoting the idea of the MdS, the Roadshow is designed to motivate and inspire people to be more in their work, home and leisure activities. Rory will share his thoughts on transferring the positive aspects of the race experience to the business environment, dealing with setbacks and how to get into in the mind-set of always doing something to the best of your ability. His knowledge is always well received and applies equally to work and leisure environments.

“Each year, my busy life is put on pause for a week in April, where in the Western Sahara Desert I’m self-sufficient, carry everything I need for the six-marathon stages and get taken to the limit of my human endurance. It’s both life affirming and humbling at the same time. I just love the whole MdS experience.” – Rory Coleman

Further Details:

Rory Coleman (Performance Coach MdS x 15 times), along with Steve Diederich (UK MdS Organiser) and Susie Chan (Performance Coach MdS x 4 times), will explain why ‘The World’s Toughest Footrace’ has touched the lives of everyone that takes part in the ‘Ultimate test of human endurance’.

“The race attracts a complete spectrum of people from all parts of the globe wanting to challenge themselves. We support entrants from the moment they register right up to the finish line, and each year I’m overwhelmed by the courage, determination and grit of those taking part”, says Steve.

Coaches Rory and Susie work with people all year round, from complete beginners to seasoned athletes, as well as celebrities such as Explorer Sir Ranulph Fiennes, Olympian James Cracknell, BBC Newsreader Sophie Raworth and a host of novices to physical challenges or endurance events, in pursuit of the much coveted MdS Medal.

There are three time slots available in the Central London area: 8.30am, 10.30am and 1.00pm.

The presentation will be 45-60 minutes.

If you’d like to book one of the time slots please contact Rory on