With consumers in both the EU and UK spending less, the Leisure and Hospitality sector is facing increased pressure to provide more innovative, immersive and interactive experiences. Social media has become an important strategy in the world of leisure brands because of technology’s ability to increase consumer engagement, provide new customer service and create the idea of a personalised experience for each user. By creating smart loyalty reward programmes that gather data, personalise incentives and provide desirable rewards, brands can create devoted consumers in a competitive market.
With revised General Data Protection Regulations, companies in this sector – hotels in particular – will need to reconfigure the processes in which they gather, store and disclose copious amounts of customer data. As onerous as the regulations initially seem, they can ultimately be turned into a revenue booster as the more customers trust a company to protect their information, the more likely they are to make repeat purchases.
fdu’s extensive experience and reach in the Leisure and Hospitality sectors is why we excel at helping growing companies adapt and change as they develop.