Our Expertise

Advertising in the 21st century has the tools and the motivation to move into addressable television, allowing advertisers to target specific consumers and demographics while they watch TV programming. This ensures that the adverts are being received by the right consumer base and provides advertising in a more flexible and attainable way for smaller brands than ever before.

In such a technologically advanced world it is tough for publishers to maintain a distinct voice and loyal readership as the content options for consumers grow. When digital platform partnerships failed to provide sufficient monetary incentives for publishers, these bonds were broken in order to reconnect with and ultimately increase their readership.

Publishers are realising that to remain successful and relevant they need to derive revenue from other ventures separate from purely ad-based profit models. This idea leads back to the emergence of more subscription payment which also creates a loyal foundation of readers who are willing to purchase content through a subscription model.

The advertising landscape is continuing to shift with more money being spent on mobile and digital platforms and publishing moves back towards more traditional models to rebuild a strong and loyal readership.

With our vast and varied experience in Advertising, Media and Publishing, the fdu team excels in helping businesses adapt and change as their business landscapes develop and evolve.

Advertising, Media and Publishing Clients

M&C Saatchi

Role – Head of Treasury
Size – FTSE
Practice – Interim

Outdoor Plus

Role – Senior Finance Manager
Size – SME
Practice – Build Out

W20
Role – Interim FD
Size – Mid Cap
Practice – Interim

FP Creative
Role – Financial Controller
Size – SME
Practice – Search

Abrams Books
Role – Finance Manager
Size – SME
Practice – Interim

Circus Street
Role – Finance Manager
Size – SME
Practice – Search

Infectious Media
Role – Finance Director
Size – SME
Practice – Build Out

Radium One
Role – Finance Director
Size – SME
Practice – Search

Edition Peters
Role – Finance Director
Size – SME
Practice – Search

Soundbite

“Unlike other service providers, fdu quickly came up with a selection of Candidates for me to choose from. Each Candidate was able to carry out the required duties but most important was the personality fit with the Abrams team. The whole process to secure the right Finance Controller was smooth and efficient. fdu remained engaged and accessible to monitor progress, and supported me and the Financial Controller. fdu coached me through the selection process and provided me with more face to face time than I had expected; a collaborative service provider. I highly recommend fdu.”

Chuck Lang, Former Managing Director, Abrams Books